I’ve been watching the mash-up video made by Óskar Arnarson where Matthew McConaughey reacts to the new Star Wars trailer. Simple idea, overlaying the Star Wars Teaser that hit a day before over a scene from Interstellar. I’ve had some time today to think about the nature of sharing things on social media. I’ve written down few idle thoughts on it.
Óskar might not have been the first, there are couple of videos with similar premise made before Óskar’s video. But this one hit, because of timing and execution. And boy did it hit.