Two viral campaigns for T-Mobile – Sing-along and Dance
T-Mobile – Sing-along
T-Mobile – Dance
FXGuide.com has a brilliant interview with Director Michael Gracey who talks about filming large crowds for two viral campaigns for T-Mobile. The events were designd by Saatchi & Saatchi and was by all accounts a behemoth to pull off. You can read a little more about S&S work here. Around 2,000 microphones were handed round for people to share during the sing-along. I’d like to know how many microphones were “lost” during that process, I’m betting fewer thant one would think. I also think the third spot should be centered around the third universal activity that unites us all. I’m not talking about not sex here but football.
I have also collected some of the online material related to the T-Moblie spots here below.
T-Mobile Dance Rehearsal
The Public’s Reaction to the T-Mobile Dance
T-Mobile Sing-along – Guy caught on camera
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